Case Study: How Parallel 13 Used VynEL™ to Unlock a New Category in Fashion

Introduction In the world of wearable technology, innovation often means merging function with fashion. Parallel 13 ( https://p13designs.com ), a cutting-edge apparel company focused on technology-forward garments, sought to redefine illuminated apparel by integrating Ellumiglow's VynEL™ technology. This partnership resulted in a groundbreaking line of illuminated clothing that blends safety, style, and sustainability. The Challenge Parallel 13 wanted to push the boundaries of traditional apparel by incorporating lighting elements in a way that was sleek, flexible, and durable. Previous attempts at integrating illumination in clothing often resulted in bulky designs, limited functionality, or compromised comfort. To truly revolutionize the category, they needed a lighting solution that was ultra-thin, flexible, and seamlessly embedded into fabric—without adding unnecessary weight or stiffness. The Solution: VynEL™ Technology After extensive research, Parallel 13 found the perf...